Senior Manager - Brand and Communication.Consumer

<p><span style="font-family: &quot;MTN Brighter Sans&quot;;">We at MTN BENIN are a purpose and value-led organization.</span></p><p>&nbsp;</p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">At MTN BENIN, we believe that understanding our people’s needs and aspirations is key to creating experiences that delight you at work, every day. We are committed to fostering an environment where every member of our Y’ello Family is heard, understood, and empowered to live an inspired life.&nbsp;</span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Our values keep us grounded and moving in the right direction. Most importantly, they keep us honest. It is not something we claim to be. It is in our DNA.</span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">As an organisation, we consider it our mission to create an exciting and rewarding place to work, where our people can be themselves, thrive in positivity and ignite their full potential. A workplace that boosts creativity and innovation, improves productivity, and ultimately drives meaningful results. A workplace that is built on relationships and achieving a purpose that is bigger than us. This is what we want you to experience with us!</span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">Our commitments go beyond an organisational promise. It is in our leadership and managerial ethos to meaningfully partner with our employees, customers and stakeholders with a vision to realise our shared goals.&nbsp;</span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span style="font-size: 10pt;">We are delighted that you are considering us as your career partner to make a mark in the world. We look forward to your application!</span></span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;">We are a leading telecommunications company that is in the process of transforming into a digital technology company by building the largest and most valuable platforms, driving industry leading connectivity, creating shared value and accelerating our portfolio transformation.</span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span style="font-size: 10pt;">Our goal is to create a culture that values innovation, agility, and learning, where everyone feels included and where data is leveraged to create value for our customers, to support delivery of our ambition</span><span lang="EN-ZA" style="font-size: 7pt;">.</span></span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;"><strong>General working conditions:&nbsp;</strong></span></span></p><ul style="list-style-type: disc; padding-left: 48px;"><li><p style="line-height: 115%;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Normal MTN Benin working conditions&nbsp;</span></p><ul style="list-style-type: disc; padding-left: 0px;"><li><p style="line-height: 115%;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">May be required to work extended hours</span></span></p><ul style="list-style-type: disc; padding-left: 0px;"><li><p style="line-height: 115%;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Anywhere/Anytime work</span></span></p></li><li><p style="line-height: 115%;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;">Travel within Benin for events, activations and campaign monitoring</span></span></p></li></ul></li></ul></li></ul><p style="line-height: 115%;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;"><strong>Continuous Risk &amp; Compliance Management &amp; Reporting:</strong></span></span></p><ul style="list-style-type: disc; padding-left: 48px;"><li><p style="line-height: 115%;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Perform and encourage continuous and effective risk management practice within your activities.</span></p><ul style="list-style-type: disc; padding-left: 0px;"><li><p style="line-height: 115%;"><span style="font-family: &quot;MTN Brighter Sans&quot;;">Promote risk-based decision taking. Ensure effective escalation of key risks, compliance breach and non-ethical issues.&nbsp;</span></p></li><li><p style="line-height: 115%;"><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span style="font-size: 10pt;">Demonstrate and encourage ethical behaviors. Promote Business continuity best practices and compliance to applicable regulations and internal PPPs (Policy, Process and Procedures).</span></span></p></li></ul></li></ul><p>&nbsp;</p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Education&nbsp;</strong></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Bachelor’s degree in Marketing, Communications, Business Administration or a related field; a Master’s degree or MBA is preferred.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Postgraduate or professional qualification in Marketing, Communications or Digital Marketing is an added advantage.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;">Fully bilingual in French and English (written and spoken).</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><strong>Experience</strong></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">8–10 years of brand, marketing communications and marketing experience in a corporate or multinational environment; telecom, fintech or FMCG experience is a strong advantage.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">At least 5 years at managerial level with exposure to brand and communications management.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Proven experience in integrated campaign development, media planning, agency management, events and sponsorship, and go-to-market execution.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;">Digital marketing and multinational leadership experience is an advantage.</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>Technical skills</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Brand management, brand positioning and reputation management</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Integrated marketing communications; media and new media planning and relations</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Digital marketing (SEO, SEM, display, social) and content strategy</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Strategic acumen, research, data analysis and interpretation</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Project management and go-to-market execution</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Alliance, partnership and sponsorship management</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Vendor and contract management; budget and spend management</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Business risk management (marketing, brand, reputation, regulatory), issues and crisis management</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Stakeholder management and excellent presentation, written and verbal communication</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Understanding of the telecommunications, mobile money and digital ecosystem and the Benin market</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>Behavioural competencies</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Operating skills: agility, focus on priorities and plans, knowledge sharing</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Courage: manages self and team, handles conflict, takes accountability</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Customer centricity (internal and external)</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Energy and drive: innovation, initiative, results orientation, continuous self-development</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Interpersonal and people leadership: collaboration, coaching and developing direct reports</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Integrity, trustworthiness and ethical conduct</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>MTN Values</strong></span></span></p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;">Lead with Care | Can-do with Integrity | Collaborate with Agility | Serve with Respect | Act with Inclusion.</span></span></p><p>&nbsp;</p><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>1. Brand Strategy &amp; Stewardship</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Act as chief custodian of the MTN brand in Benin: protect and evolve the brand identity, positioning and equity, ensuring full alignment with MTN Group brand strategy, toolkits and Corporate Identity (CI) standards.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Localise the Group brand strategy into a clear, compelling Benin brand plan, and refresh brand positioning to reflect MTN Benin’s strategic direction and evolution into a digital technology company.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Translate the annual business plan into an annual brand and marketing communications plan and a yearly commercial calendar, with clear and measurable programmes across segments, products and brand building.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Ensure consistency of brand tonality, messaging and visual identity across all channels, campaigns and customer touchpoints, internally and externally.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Establish and enforce brand governance policies, procedures and approval processes for all brand and marketing communication materials.</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>2. Integrated Marketing Communications &amp; Media</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Develop and implement a 360° integrated communications plan (ATL, Print, OOH, BTL, digital and customer touchpoints) across Consumer, Mobile Money / Fintech, Enterprise, Home, and Digital.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Lead the development of the annual media strategy, plan and KPIs; determine the optimal mix of paid, earned and owned media, and collaborate with Procurement on media buying negotiations.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Lead campaign planning and prioritisation from big idea to production, structured by business milestones, and validate final artworks, scripts and storyboards for CMDO approval.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Build relationships with key media, influencers and opinion leaders to secure positive coverage online and offline.</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>3. Digital Brand &amp; Content</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Devise a customer-centric digital brand strategy covering landing pages, the MyMTN and MoMo apps, websites, social media and all brand initiatives executed through digital channels.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Drive digital campaigns and content that clearly communicate the benefits of MTN products and services and support an omnichannel customer journey.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Work with the CES team on social media engagement, brand reputation monitoring and issues and crisis management.</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>4. Go-To-Market &amp; Commercial Partnership</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Lead MTN Benin’s go-to-market process for new products, services and commercial launches, with the Consumer Products, EBU, S&amp;D, Digital, CES and Technology teams, ensuring flawless execution with measurable KPIs and compliance with internal and regulatory rules.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Translate business and revenue objectives into brand and communication strategies that drive acquisition, retention, usage and ARPU growth.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Identify strategic and co-marketing partnerships (e.g., OEMs, device partners, digital platforms and other brands) that grow brand awareness and extend marketing reach.</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>5. Events &amp; Sponsorships</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Oversee the full events and sponsorship portfolio, from strategic selection through activation to post-event impact measurement, ensuring a financial and brand return on investment.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Use sponsorships and events to strengthen brand affinity with priority segments, especially Youth and high value customers (HVCs).</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>6. Agency, Budget &amp; Marketing Spend Governance</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Manage creative, media, PR, digital and events agencies, including agency selection, scopes of work, SLAs, annual performance KPIs, quality, value and integrated delivery.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Own the brand and marketing communications budget: plan annual and quarterly spend, track monthly spend against budget, reconcile with Finance and optimise spend to maximise impact.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Act as a thought partner to the CMDO on deploying the marketing budget to accelerate market share and revenue growth.</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>7. Insights, Brand Health &amp; Performance</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Lead the briefing, commissioning and reporting of brand health research (BHT) and translate findings into clear actions for the business.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Provide accurate, timely and actionable analysis of the advertising and media landscape, media inflation, social media trends, competitor activity and consumer sentiment.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Measure campaign effectiveness against goals (ROI, KPIs, etc.), publish post-campaign reports, and provide regular brand and competition reports to leadership and MTN Group, including brand cycle planning inputs.</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>8. People Leadership</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Lead, coach and develop a high-performing brand and communications team through clear direction, performance management, capability building and succession planning.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Embed agility, innovation and collaboration across the team and with internal stakeholders (Consumer, MFS, EBU, CES, S&amp;D, Corporate Affairs, CEO Office, HR, Procurement, Finance).</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA"><strong>Key Performance Indicators</strong></span></span></p><ul style="list-style-type: disc;"><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Brand health: Brand Desire / BHT scores, awareness, consideration and preference vs. competition; Net Promoter Score.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Commercial: marketing contribution to revenue growth (Consumer, MoMo, Digital, Enterprise, Home) and GTM launch performance.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Efficiency: ROI of campaigns and sponsorships; spend within budget; savings on production and media costs.</span></span></li><li><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA">Governance and execution: 100% Corporate Identity compliance, on-time GTM delivery, agency KPI and SLA performance.</span></span></li></ul><p><span style="font-family: &quot;MTN Brighter Sans&quot;;"><span lang="EN-ZA" style="font-size: 10pt;">People: team engagement, capability development and succession readiness.</span></span></p>